Reactivating Dormant Candidate Pools

A hidden treasure amidst a widespread shortage

The talent shortage is no longer an exception: 74% of employers worldwide struggle to recruit, and this rate rises to 76% in France. Paradoxically, most companies have databases containing thousands of candidates who are never contacted again.

Why do pools go dormant?

Several factors explain the slow death of candidate pools:

• Obsolete data: invalid phone numbers, email addresses that change
• Prioritization of new applications to the detriment of older profiles
• Lack of automation in the ATS making manual follow-ups time-consuming

Measurable results through reactivation

Reactivation campaigns bring far superior returns. At Omogen, we observe that a voice campaign gets over 40% response rate, while a generic email rarely exceeds 5% engagement.

How voice AI transforms reactivation

Voice AI allows you to reach out to a large number of candidates in a personalized way. Thanks to voice, the candidate is placed at the center of the exchange: they can express their new desires and feel valued.

This approach is part of a broader continuous recruitment strategy. Discover how to maintain 24/7 availability to never miss a talent.